The search engines are one of the major drivers of traffic to any website. Advertising is no more limited to television and newspaper ads. Whereas the right search engines marketing SEO can net you thousands of visitors and attention, the wrong moves can hide or bury your site deep in the search results where visibility is minimal.
Back end tools, including Web analytic tools and HTML validators, provide data on a website and its visitors and allow the success of a website to be measured. They range from simple traffic counters to tools that work with log files and to more sophisticated tools that are based on page tagging (putting JavaScript or an image on a page to track actions). There are three major tools used by EBSCO: (a) log file analyzing tool: WebTrends by NetiQ; (b) tag-based analytic tool: WebSideStory’s Hitbox; and (c) transaction-based tool: TeaLeaf RealiTea. Whois tools reveal the owners of various websites, and can provide valuable information relating to copyright and trademark issues. Great job putting it all together.
So adding content is only useful if i is well written, without spelling errors, proper grammar, and naturally using keywords appropriate to each keyword. Listings that include the best search terms in the Title and Meta Description tags have a better search engine ranking and a higher click-through rate (often more than double the traffic) than those that do not! We also provide a more comprehensive system tutorial on our Internet Marketing Services page.
I teach marketing and social media at several top tier universities including Howard University. Gerard Salton , who died on August 28th of 1995, was the father of modern search technology. If someone was interested in retrieving the data they could using an FTP client.
If I search for “java,” the search results are tailored based upon my search history for either programming, beverages or travel determined by what else I have searched for previously.
